New website released – PR Consultancy Bedford
by admin-reborn on May 1, 2012
Isabel Kelly is a freelance PR consultant based in Bedford. She has tons of experience working for major businesses and charities in the UK. We are really pleased with this simple design. Isabel has been great to work with and we can highly recommend her services.
Printing Services in St Neots & Bedford
by admin-reborn on March 20, 2012
Although we are primarily a web design and development company we also offer an increasing variety of other media and marketing services.
We are really pleased to announce that we can now offer high quality printing services to our clients in St Neots, Bedford and beyond through our partner xlpress. We are able to offer the very best in digital and litho printing and can take on jobs of all sizes and specs. Whether you have got a large catalogue to print or just want a hundred business cards printed we can handle it for you.
The plant list includes:
Pre-press
Studio
Screen 8000 – Ctp Chemical free
Kimosetter – Digital ctp plate system
Epson Stylus – proofing
Press
Heidelberg 74 – 5 colour perfector
Heidelberg QM46 – 4 colour
Ryobi 3302 – 2 colour
Xerox 242 x 2 – Digital print
Finishing
Polar 78 – Programmatic Guilotine
Morgana Digicreaser – Professional crease and perf
Muller Matini – 6 station plus cover feeded, 3 knife trim
Heildelberg Cylinder – Cut & crease
H&H Crossfold – Folding
Duplo Stitching line – small format books
Iran Drill – 4 head Drill
Renz wirobind – Wire binding
More information will be available soon however if you want a quote or require some samples then please do not hesitate to get in contact with us and we will be glad to help.
SEO – Do you need to worry about Meta tags
by admin-reborn on March 20, 2012
Years ago, if you were to mention SEO the first thing that people would think of is meta tags. Search engines have come a long way in the last few years and as a result the parameters in which they use to rank a site have changed. This post will explain the two main meta tags that we used to use for effecting our pages ranking.
Keywords tag.
This is the meta tag that looks a bit like this:
<meta name=”keywords” content=”Home Cinema, Television, Projectors, Cables, Multi-room Radio, HiFi iPod & Docks, Telephones, Headphones, Digital Camera, Speakers, Television Brackets, Distribution Solutions, Furniture, Clearance, Accessories, Blu-ray ” />
Here is a prime example of how we love to stuff our keywords tag with words we hope to rank for. The problem is that this system has been totally abused over the years by SEO and site owners. Stuff this tag with hundreds of keywords that may or may not be appropriate for the content of the site. As a result Google no longer takes any notice of this tag. now that’s not to say that other search engines to use it at all, although I would be very surprised if they give it much weight or significance at all.
There is little (if any point) if worrying or spending any real time to on this keyword tag, I certainly wouldn’t be worrying about making sure that all your keywords are listed and in any kind of order, it really will be a waste of time.
Description tag
This is the one that looks like this:
<meta name=”description” content=”FREE UK DELIVERY! – Get a huge range of great-priced CDs, DVDs, games and books delivered FREE right to your door” />
Now this one does have a bit of value with Google. Although Google have said that they don’t use the meta description for ranking the page they might use it as summary text on the search results page if they deem it useful and relevant to the content on the rest of the page. If they think that the text in this description looks ‘spammy’ or of very little useful relevance they will just use text taken off your page.
It’s for this reason that I would say the meta description tag is important. Why? Well, the text that you have in it could be the first bit of text the searcher reads about your site and could be the difference between clicking on your link and clicking on the one below you.
Think about having a highly relevant but interesting description, maybe something that catches the searchers eye. You have around 150 characters to do that in so you need to be concise.
Of course, sometimes its ok not to bother with a meta description. Google will pull in some relevant content from your page which will include the keywords that the user has searched for, so in some cases there is an argument to let Google decide what to display.