A good charity website needs to do two things well. Attract quality traffic and convert visitors.
That is it. Simple.
Everything on your site including content, design, layout and functionality should serve one of those two purposes. Or both. Building a great website that attracts the right traffic and converts users is hard. It takes time, skill, effort, planning and perseverance.
The disappointing truth is, many charity websites aren’t very good at doing this.
But it doesn't have to be this way.
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