Do you identify with any of the below?
- Changes on your site are based on gut feeling, opinion or latest trends rather than data, evidence and testing
- You don’t know how your website is really performing. What pages are popular?
- You don’t know what visitors you are getting? What they do on your site and where they come from
- Your website doesn’t really attract much interaction whether that’s donations, signups, or something else
- You are concerned that your content remains accessible to all users regardless of disability, age or technical restrictions
- You don’t really have a process for testing changes and measuring successes
- Your website looks good, but doesn’t actually perform much better than the last one you had designed
- You want to make your website better, but don’t really know where to start
What you will learn during the audit
- A clear understanding of your website visitors and their behaviour. What they do on your site and what content they interact with. What is working well and what can be improved
- How visitors are finding your site. What are they searching for and where are there missed opportunities
- How your website is performing for mobile users
- How fast your website is loading and what can be done to improve speed
- A technical website audit which will highlight issues that might be holding your site back or causing search engines difficulty in ranking your pages
- What websites are linking to pages on your site including if there are any links that are devaluing your site
- A look at any accessibility issues that your site might be having causing users issues in understanding and interacting with your content
- A look at potential security issues that might be affecting your site