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Email Marketing

Email marketing can get a bit of a bad press. Let's be honest, nobody likes getting spam. However, it doesn't have to be this way. Well targeted, high quality email marketing that delivers true value to your members/prospects can be a really powerful tool. The most important thing here is making sure you add value. If you are able to provide great insight, save people money or improve their lives through your content then the majority of people will be happy to receive your emails.

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Email Newsletter Template

How can email marketing help you?

Email marketing can help develop your brand. Visitors to your website might not be ready to convert, but if they have shown enough interest they might be open to you occasionally contacting them with further information or offers.  Being able to provide users content they find useful or interesting will help grow your authority and trust which increases the chance of that visitor converting later.  

We offer email marketing services which can help you set up, run and manage successful email marketing campaigns. This might include setting up email capture forms on your website, helping manage and organise your lists and designing and managing emails and campaigns. We can also help you integrate email marketing into other services and tools you may have, for example CRM software.

Integrate with your CRM

A customer relationship management system (CRM) is a great tool to help keep track and record your customers/membership and prospects. When it comes to email marketing your CRM can hold valuable information about your prospects. For example, which services are they interested in? How many times have they visited your website? What pages have they visited? How have they interacted with your brand? With this information at your fingertips you can start to target your emails to specific groups of people. For example, you might want to email your existing members a separate special offer. Your CRM can help with this. 

Even better, this can all be automated for you. Imagine a situation where your website generates a lead through a form, creates an entry in your CRM with information about that user, (the services they were interested in), and then added them to the appropriate email list without you having to do a thing. Sounds great right?

There are lots of set up and automation ideas we can help you with so you get the most out of your marketing efforts.

Email Newsletter CRM integration

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Want to have a chat about Email Marketing then get in touch.

FAQs

We have included some of our frequently questions we get about our Email Marketing below. If you have any other questions, please don't hesitate to get in touch.

I don't have a CRM at the moment, can you recommend one to use?

Ultimately the choice of CRM would be based on budget, features and requirements. However, if you are just starting out, a couple of good CRM's to look at would be Hubspot and Zoho. Hubspot's CRM is actually free and as long as it does everything you need is probably where we would suggest you start.

What email marketing software should I use?

There are lots of options on the market. If you are not sure and are looking to just get started with email marketing we would recommend looking at Mailchimp. It is one of the leading services and is simple to use and easy to integrate with your CRM and website.

What about GDPR?

It is vitally important to adhere to GDPR and privacy legislation. Making sure that your customers opted into your emails as well as ensuring they have a way to unsubscribe is very important. We can help you work through this to make sure you are compliant. 

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