PPC

In essence, a PPC click campaign works by bidding for keywords and then paying a fee when a user clicks on your ads. The amount you pay per click depends on the competition of the keywords you are advertising. Typically it could be anywhere between 10p and £2.  You then set daily budgets to ensure that you only pay what you want to. Keyword research and clever targeting is key to making sure that you get the most out of your advertising. 

There are a number of different ways you can advertise. On top of standard adverts (the ads that appear at the top and bottom of search result pages) you can advertise with images, shopping products,  videos and remarketing ads where users are shown your adverts if they have visited a certain site first. 

There are lots of different ways you can set up and advertise and it is worth discussing with us your requirements so we can help advise the best way forward for you.

If you are a charity or a non-profit organisation the good news is that Google offers a grant fund for advertising. This is the equivalent of $10,000 dollars a month.  

The process for applying for the grant is relatively quick and simple and if you are successful with the application you can get lots of free advertising. 

If you are interested in applying for this grant, give us a shout and we can give you more information on how to get started.